Nordic Launch Test
Most brands entering the Nordics do not need a year-long media plan on day one. They need a clear answer. Does TV and streaming move our numbers here? The Nordic Launch Test gives you that answer in 3 to 4 weeks.
What's included
We build the test around your audience and your goal. We combine streaming and linear TV, and add audio or outdoor screens when they fit your audience.
Your 15-second spot runs before and during programmes on the major Swedish streaming services, in the environment that fits your audience, for example sports or entertainment.
A still image that appears when viewers pause what they are watching. One image from you is enough.
A short billboard around programmes on national linear TV, so your brand is also seen on traditional TV.
Depending on your audience we can add Disney+, SkyShowtime, HBO Max, Spotify audio ads or JCDecaux digital outdoor screens in Swedish cities.
Planning, booking, delivery of your material to the media owners, follow-up during the campaign and the final readout are all part of the test. You get one contact, one invoice and one report.
How we measure it
TV cannot be clicked. That is why we agree on what should move, and how we will see it, before the first spot airs.
You share your daily installs, orders, sign-ups or store visits for the two weeks before start.
Every channel gets its own code or link, so you can see which one drives results.
We compare your own numbers across the three periods, so the effect is visible in your data.
All channels in one place, updated during the campaign. Every number shows where it comes from.
Sweden and Norway
Running Sweden and Norway from one plan makes it easy to compare results and scale the market that works.
Streaming lets you target an audience and measure every view. Linear TV reaches broadly at the same moment. The test uses both.
The same setup and the same measurement, with results reported per market in one report.
What we need from you
No new production needed to get started.
15 seconds works well. If your spot is longer, we help you cut it. If it is in English, we tell you whether it works for the market.
For the pause ads. We help you adapt it to the format.
Daily installs, orders or visits for the two weeks before start, and during the test.
One brand per category
When we run a test with you, no other brand in your category gets the same setup from us during the campaign. It is written into the agreement.
After the test
You decide the next step with results in hand, not with a forecast.
Extend the channels that moved your numbers.
Add streaming services, audio or outdoor screens around the core.
Use the same setup in the next market and compare.
Questions
Tests start from EUR 25,000 per market. You get one price for the whole test, not a price per channel.
Yes. We handle the booking and all contact with the media owners, so you do not need a Swedish company or a Swedish team.
We build the plan within days. The start date depends on media availability and when your material is ready.
Not always. We look at your spot and recommend what works for the Swedish audience.
Yes. We run the same setup in both markets and report the results side by side.
Yes. Streaming can be targeted by region, and outdoor screens are bought city by city.
Yes. We can run the Nordic test alongside your current agency.
You decide with results in hand. Extend what worked, add channels or take the same setup to another Nordic market.
Contact
Tell us your market, audience and timing. We come back within one working day with a time for a 20-minute call.